Jayme Says…

Posts Tagged ‘publics

Over the past couple of months, Toyota has been in a public relations bind. With different recalls on many Toyota models, they have had their work cut out for them. Toyota is doing an excellent job in attempting to turn their reputation around. They have even done commercials that appeal to parents and kids by illustrating how much of a luxury their vehicles are. This is an example:

Toyota’s campaign is prompting other car manufacturers to do the same as far as more appealing advertising. It seems that many of them are taking the time to see who they are marketing to instead of saying…”hey, buy my car!” Here’s an example of a Ford commercial that also tries to appeal to those who are not financially certain:

Both of these commercials appeal to different publics in very different ways. Toyota has to rebuild their reputation by appealing to the senses, while Ford is appealing to people by using the nation’s economic state. It is important to understand that different brands have to keep the competition stiff even if one of the brands have had controversy. Competitors never know how or even if the competing brand will bounce back and reign victorious, so they have to stay on their toes.