Jayme Says…

Posts Tagged ‘pictures

This semester we were given the task of designing a brochure for a non-profit organization. Again, I chose the March of Dimes  to design my brochure for because I love their mission. They are trying to reduce the chances of birth defects, pre-term births, and other baby related problems. They strive to help everyone by providing the education parents need and the monetary funds for continuous research.

My brochure was designed to be an easy read, which should expand its readership. The March of Dimes’ main audience is parents, both old and new, but mainly moms. Moms are the main ones who go to the doctor and they know everything going on with the baby.

When I was thinking of the design for this organization, I chose to use fonts and colors that were more appealing to women. I downloaded those fonts from dafont, which is a very good website to download different kinds of free fonts that may be relevant for your design.

Pictures were used in this brochure, most in which came from a site that allows you to use their pics as long as you select the right option. Compfight is the site, and they allow you to borrow some of their pictures for non-profit use.

I imported a couple of pictures from compfight and I downloaded a few free fonts from dafont, and there you go. All of these things made for a nice and professional looking piece of work. My masterpiece, my brochure!


Photography is just as important as the news story itself. A photograph can actually relate a message better than words can. The saying about a photo being worth a thousand words holds true because a picture can make you feel all kinds of emotions. The Language of an Image course from News University was very helpful in pointing out ways to make a photo really be affective and helping your photos really appeal to the audience.  This course was really informational in helping me learn a few new vocabulary terms. The most surprising thing that I learned in the course was that there are different kinds of pictures. Informational, passive, and active are all different types of photos. Informational photos have no real purpose except to give the reader a visual as to whom the story is about. Passive photos are a little different. In passive photos, the subjects’ sole purpose is to have their picture taken for a specific publication. Passive photos are a little more posed. Active photos are the last type of photo. Active photos are action shots, best used to entice the emotions of the reader. They give the reader real insight about what is going on in the story. Other vocabulary terms that are useful when talking about photography are:

1. Juxtaposition: is when things are placed side by side for contrast.

2. Point of entry: that’s where the eye goes when it first sees the picture

3. Rule of thirds: that’s dividing your frame into thirds to make the picture more interesting by not having a centered photo.

There are other words that the course taught as well. I liked how the course gave real photo examples of each term that the course instructors were teaching. It allowed for a better understanding of what they were really trying to explain. I think photography is a very important part of writing and I want to know more about it in every aspect. This course really makes you want to pick up a camera yourself and start learning and practicing the techniques discussed.