Jayme Says…

Posts Tagged ‘media

Considering I am now addicted to blogging, I thought it only made sense to do one last blog for my final. There are many things that I walked away knowing by taking this research class. PR research is no different than any other research course in that, ethics is the basis of it. Throughout the research course, we learned many lessons that would ultimately make life a lot easier when working for clients and for our future employers.

1. Being Ethical

The first lesson I learned while in research is to keep ethics on the front burner. In our research class, we took the National Institutes of Health (NIH) training to prepare us for working with human subjects. This training layed out the ground work for everything that we needed to know. It taught me when you do and do not have to have parental consent and for which subjects you have to have guardian consent for. This training gave examples of different consent forms and different documents that you should have in order to cover yourself and out of any type of legal battles. NIH helps course takers understand that it is important to maximize results while minimizing subject harm. Above all, I think the training gives you a better appreciation for your subjects and you leave the course being a certified researcher!

Ethics doesn’t just mean working with your subjects and doing research, it can also mean what you do with the information after you’ve collected it. It is CRUCIAL that when you’re writing that you make sure you are writing correctly. Okay and how do you do that you ask?! Well you have to make sure you give credit where credit is due. Small slip ups like forgetting quotation marks or forgetting to put an authors name at the end of a quote can cause a lot of trouble and could ultimately lose your credibility and job. It’s very important to make sure you cite sources correctly and often just to be on the safe side.

2. Consultant/ Client Relations

It is imperative that the client stays happy throughout the course of you working for them. You have to make sure their best interest is at heart and also make sure that what you’re doing is what they want. My friend Mr. Bottary said it best, “you have to know what your client wants.” When working with clients, you have to remember that it’s not about you, but about the client. It is up to you as the professional to create a vision around the client’s interest. That’s what we did. When we worked for the CET, we made sure we answered what they wanted to know. They wanted to know the strengths and weaknesses of today’s college students, so we did just that. We created surveys and sent them to the teachers in order to gain an understanding about what teachers really thought were students’ strengths and weaknesses.

3. Monitoring the Media

During the month of November, it was our responsibility to pick a Fortune 500 company and monitor their online conversations. We did this by finding different websites that allowed us to see when our company’s name was being mentioned in various social media networks. This gave us practice with using the different sites like: Technorati and Icerocket. Both of those sites were very helpful in navigating online conversations about our brand.

4. Working Together

Working with a team can be very difficult especially when you’re like me and work well alone. It is important that you respect everyone, no matter how crazy and far fetched their ideas may be. Since most people agree that working in groups is hard, it would be more beneficial to the whole group if everyone just got along. When we worked in our group for our research project, it was easier than I thought it was going to be. Everyone did their own section; however, it became difficult later on when it was time to put the project together. To make sure that everything goes your way in a group project you just have to remember to carry your own work load because everyone has their own work load to carry. And you have to remember to be considerate of time and effort that others are putting into the project, so it’s only fair that you put in that same time. I think just these two tips alone will make for a positive group experience.

5. research, RESEArch, RESEARCH!!

As PR representatives, research is always going to be a part of our lives, so we might as well enjoy it or learn to enjoy it. Research is supposed to spark your interest in what ever the subject is. I learned that in research you can’t take everything that you see as being the truth. In class we watched a video about how you should really research everything because over 70% of the facts in that video were made up. We should have known that to because some of the facts in that video were above and beyond believable. There are ways to make research fun. I think as long as you’re in a field that interests you, research should always be interesting.