Jayme Says…

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During my stay at Georgia Southern University (GSU), I had to take a lot of courses that were designed to help our future. The most helpful class to me though was my Practicum class because it definitely prepares you for the future. Senior Seminar was helpful as well, but it prepares you more for school, where Practicum prepares you for life. From resume writing to what to wear to a job interview, we learned it all. We even learned how to eat properly and effectively with chop sticks. There are many topics that we covered in class that I felt were worth mentioning in this post. Here are a few things I learned from being in Practicum:

1. Is this thing on!? PROpenMic

I’m a bigger fan of PROpenmic than I am Linkedin. Both site are beneficial, but PROpenmic caters more to our field. This is a wonderful site to start your networking frenzy because everyone has a similar outlook. PROpenmic is full of PR professionals that are eager to help students and upcoming PR professionals. They have job and intern listings to help make everything a little easier.

2. Don’t be tardy for the PARTY!

Make sure when you’re going on a job interview or to meet with anyone professionally that you’re on time and ready for what may come. It looks really bad if a potential employer has to wait on you. It’s also good to have all of your work ready for show so you’re not rumbling and rustling through papers.

3. Dress to Impress

Come to your job interview looking like you’re ready to work. Iron your shirt, pants, and skirts (for the girls). Also, watch how many accessories you wear to an interview. No potential employer wants to blinded by overly gaudy jewelry.

**Ladies must also watch the length of their skirts and the plunge in their shirts.

4. Resumes, Cover letters, and References

Although your cover letter  is about you and what you can bring to the company, don’t forget to mention your potential employer. We learned in class that it makes you look really self-indulgent if you always say “I” or “me.” Resumes should fit on one page, and only relevant information should go on there. We learned in class that it is more professional to have your resume on resume paper instead of just plain white copier paper. Your references should be given to your potential employer at their request. It is important to have a least one academic reference, one professional, and one personal (but not too personal).

5. Eating

If you ever have to go to lunch or dinner with a potential employer or new employer it is always good to make a good impression. We learned in class that you stay away from messy foods like spaghetti and other messy pastas. We also learned how to eat with chop sticks (although I’m not that great). We used cheese cubes and popcorn to practice. Also, while out with the company you should never order alcoholic drinks, no one wants to risk getting drunk.

6. Portfolios

Portfolios are meant to have your best work in them. Your portfolio can be a plain binder, just as long it’s a nice one. When presenting your portfolio, it is always nice to turn the portfolio towards whom ever is going to be reading it. It’s polite and it also makes it easier for them. When leaving the interview, it’s always nice to leave them with a “leave behind” of different writings that you did. It leaves a lasting impression so they don’t forget who you are.

7. During an Interview

It is very necessary to make eye contact. It just allows the employer to see that you are professional and posed. During your interview, it is always good to give off that you’re a confident person, but not too much because it may translate into arrogance. When speaking, it is nice to articulate and use complete sentences and correct grammar.

8. Informational Interview tips

I interviewed my new friend Mr. Leo Bottary. He told me that it is very important that students know more areas than just PR. It is very important to know many fields. He also said it is good to know what your client wants to say and how to say it persuasively.

9. Linkedin

While I am not a huge fan of Linkedin, it is a really good networking site as well. It allows for people to search for jobs and to connect with people in your professional area.

10. The Publicist Handbook

This book was a good book. It went into a lot of different things that you learn in your introduction classes, but it’s still a good book to refer to when working with any client. The book had ways to plan events and other ways to brand your clients in positive ways. At the end of each chapter, they had checklists to make sure everything was accomplished.

Overall, I learned a lot from being in PR Practicum. I think it is a very necessary class and I am glad GSU PR students have to take it. This class prepared me for everything that may come my way in the professional word. Although I’m no expert on any of this stuff, I am confident enough to know that I will make a good and lasting impression.

~Jayme Stroud…and I’m signing off!

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