Jayme Says…

Archive for the ‘School Stuff’ Category

This is our final assignment in our PR Publications class…I learned a lot and had fun in the process. Hope you enjoy…it’s been a blast!


This semester we were given the task of designing a brochure for a non-profit organization. Again, I chose the March of Dimes  to design my brochure for because I love their mission. They are trying to reduce the chances of birth defects, pre-term births, and other baby related problems. They strive to help everyone by providing the education parents need and the monetary funds for continuous research.

My brochure was designed to be an easy read, which should expand its readership. The March of Dimes’ main audience is parents, both old and new, but mainly moms. Moms are the main ones who go to the doctor and they know everything going on with the baby.

When I was thinking of the design for this organization, I chose to use fonts and colors that were more appealing to women. I downloaded those fonts from dafont, which is a very good website to download different kinds of free fonts that may be relevant for your design.

Pictures were used in this brochure, most in which came from a site that allows you to use their pics as long as you select the right option. Compfight is the site, and they allow you to borrow some of their pictures for non-profit use.

I imported a couple of pictures from compfight and I downloaded a few free fonts from dafont, and there you go. All of these things made for a nice and professional looking piece of work. My masterpiece, my brochure!

For my informational interview, I chose to interview Mr. Leo Bottary. He was the only one from PROPENMic to respond to my interview request. I interviewed Mr. Bottary over the phone on Monday, October 26, 2009. We spoke briefly because he was at Midway Airport in Chicago waiting on his flight and having a meal with his colleagues. He gave a lot of helpful information as far as the PR field, and I am glad I chose to reach out to get his professional advice.

Mr. Bottary has his B.A in Political Science and German from Jacksonville University, his M.A in Strategic Communications and Leadership from Seton Hall University, and is working on his Ed. D in Organizational Leadership from Pepperdine University. He worked for a couple of companies and also headed his own PR firm called Bottary &Partners Public Relations. He’s now a private consultant and an adjunct professor at Seton Hall. He has been in the PR business for 25 years and this is what he had to say:

1.       What is a project that you worked on that you are proud of?

Ans: Well…there are a lot of things that I’m proud of, but if I had to narrow it to two…the first is helping Winn-Dixie Supermarket with the primetime live pricing issue. Customers were being charged differently than what was on the shelves.  Diane Sawyer actually did a 30 second blurb in support of Winn-Dixie so that was a success. I’m also proud of the New Orleans sponsorship by major league baseball, the Diamond of Dreams. This was ball park revitalization. This helped in reclaiming the neighborhoods because they were in rough neighborhoods.

2.       How important is writing in your career?

Ans: Writing is very crucial; it’s very high on the list. Good writers are people who know what they want to say and can say it effectively and persuasively.

3.       What are some tips that you would offer someone just starting off in PR?

Ans: Just to work on PR related skills…three come to mind as being the most important. First is writing, then you have to understand the tools available to you such as marketing tools, and also how do you communicate what your client wants.

4.       What do you do to keep current in the PR industry?

Ans: I keep social media around me. I follow people on twitter. I keep up with Regan Communications, and I read Paul Holmes’s writings.

5.       What do you wish you would have known before starting your career?

Ans: I tell my daughters this all the time…the more educated you are versus experienced is more helpful.

6.       Did your education prepare you for working in PR?

 Ans: Sure, political science gave me understanding as well as the ability to write.

 7.       How has PR changed since you entered the field?

Ans: Well, I entered the field 25 years ago. So now, there are more tools available. Tools are more available and they are expanding.

8.       Are you involved in any professional organizations?

Ans: No, because I didn’t find them particularly helpful.

9.       How many hours do you work a week?

Ans: That’s the luxury of being an independent consultant, I probably work 35 hours a week now. When I was running my own firm, I worked anywhere from 60 to 75 hours a week.

10.   Do you travel a lot?

Ans: I would say I am travelling 15-20 percent of the time.

**This is where our interview ended and I thanked him again for his time and also letting me interview him.

Mr. Bottary was very helpful and he is willing to help anyone in our field that needs his help. He wants to make sure that new PR representatives are educated in a number of areas versus just being trained in PR. And after talking to him, not only do I want to work in PR, I want to work with him. It was unbelievable how nice and helpful he was. I really enjoyed talking with him and I appreciated him allowing me to get a little snapshot of what his life is like. His modesty was great and he told me I could even use his picture.

To contact Mr. Bottary, go to his linkedin profile: www.linkedin.com/in/leobottary

On November 6, 2009, our PR Publications class took a trip to the campus print shop. The Eagle Print Shop that was once in the Williams Center has MOVED and is conveniently in the new Centennial Place Apartments across from the student union. This tour was very successful because everyone left feeling like they now had a place they could go to fulfill all of their printing needs.

From the brochures that we needed printed for our PR Publications class, to graduation announcements, they do it. They print EVERYTHING!! On our tour, we learned about paper quality, colors, and everything else they do. From laminating bookmarks to printing and binding books for instructors, they definitely have their work cut out for them.

At first glance, you would never think they would produce such quality work because they are in such a tight spot, but they are making do with the space they have. They showed us samples of different posters that they’ve printed for various school functions as well as tickets and programs. The print shop is not only for students, but the community can use them for their printing needs as well.

Their prices are probably the cheapest in the Boro’ and the quality is phenomenal. I had to print two brochures on 80lb glossy paper and that was only $1.48, which was the cheapest quoted price that I received.

Another thing that was interesting about the print shop is that you don’t have to physically drop your work off for them to print your material. You can email them at printshop@georgiasouthern.edu. They just ask that all of your work is formatted correctly and give specific directions of what you need.

For more information about what they do contact them at 912-478-5697.

Photography is just as important as the news story itself. A photograph can actually relate a message better than words can. The saying about a photo being worth a thousand words holds true because a picture can make you feel all kinds of emotions. The Language of an Image course from News University was very helpful in pointing out ways to make a photo really be affective and helping your photos really appeal to the audience.  This course was really informational in helping me learn a few new vocabulary terms. The most surprising thing that I learned in the course was that there are different kinds of pictures. Informational, passive, and active are all different types of photos. Informational photos have no real purpose except to give the reader a visual as to whom the story is about. Passive photos are a little different. In passive photos, the subjects’ sole purpose is to have their picture taken for a specific publication. Passive photos are a little more posed. Active photos are the last type of photo. Active photos are action shots, best used to entice the emotions of the reader. They give the reader real insight about what is going on in the story. Other vocabulary terms that are useful when talking about photography are:

1. Juxtaposition: is when things are placed side by side for contrast.

2. Point of entry: that’s where the eye goes when it first sees the picture

3. Rule of thirds: that’s dividing your frame into thirds to make the picture more interesting by not having a centered photo.

There are other words that the course taught as well. I liked how the course gave real photo examples of each term that the course instructors were teaching. It allowed for a better understanding of what they were really trying to explain. I think photography is a very important part of writing and I want to know more about it in every aspect. This course really makes you want to pick up a camera yourself and start learning and practicing the techniques discussed.

CS2-indesignIndesign has PLENTY of different features for you to use in order to make a publication really POP!! From importing pictures to different graphic designs, it all helps in making an effective design. The transparency tool is my favorite. It’s a really cool way to personalize your design by adding a little something extra. You can use transparency to give the illusion of a watermark or just a background behind words to keep your publication from being bland. What ever you decide to use it for, these are the steps to doing it correctly:

1. Start by creating and designing a new document.

2. Next, if you want a picture to be transparent, you have to use the selection arrow to select that specific box with the picture in it.

3. When the box is selected, go to the far right side of your screen, the third menu down (under the swatches in CS2)

4. Transparency will be one of the tabs. Select that tab. You can experiment with the different opacities. Choose your percentage (1 percent being the lightest or the most transparent to 100 percent being opaque).

Typography is the art or process of printing with type. In order to have an effective publication you have to understand what goal you are trying to achieve with your design.  When choosing a font, first you have to decide what kind of audience you’re designing for. Then after you’ve gotten all of that decided, you want to choose a font that can be easily read.

Also when designing a publication, you want to keep in mind that the font needs to go along with your target public. You don’t want to be designing for a church or a bake sale and you use wingdings or some gothic halloween font. There are a few issues with doing that, first of all, no one understands wingdings, and secondly, gothic halloween fonts would not be an affective way to convey your key message. When choosing a font, that should be what is at the forefront of all font decisions..DOES IT GET ACROSS THE KEY MESSAGE?

Although a church or a bake sale would not be the greatest place for halloween or creepy fonts, there are some times when specialized fonts do the job. Specialized fonts can really help convey a message better than regular classic fonts. For instance, if you were throwing a Halloween party as a charity fundraiser or if you need little pictures to go along with your message, the creepy halloween fonts and wingdings would be affective. They would help express the message a little better.

Now, back to the basics of typography…for a business card,  since they are already really small, you want to use small font. It is suggested that you use 9 point font for the company name and 8 point font for other text. I personally think experimenting would be a good idea because it would make your business card less cookie cutter. For brochures, it is suggested that headings be 14 point font and the rest of the text be 12. Again, experimentation is key to me, no one wants clutter and everyone needs to be able to read it in order for it to be affective.

For my first time designers, there are places on the web that you can get free fonts that can be easily downloaded to your computer. Urbanfonts.com or dafonts.com are both good places to begin. Google also has other places that you can go to get more fonts. Urbanfonts even has a FAQs section that answers all questions about how to install fonts and if they don’t answer it on there, they have a place where you can send them an email.

Sources: www.dictionary.com and Strategic Publications, Designing for Target Publics