Jayme Says…

Archive for September 2009

Typography is the art or process of printing with type. In order to have an effective publication you have to understand what goal you are trying to achieve with your design.  When choosing a font, first you have to decide what kind of audience you’re designing for. Then after you’ve gotten all of that decided, you want to choose a font that can be easily read.

Also when designing a publication, you want to keep in mind that the font needs to go along with your target public. You don’t want to be designing for a church or a bake sale and you use wingdings or some gothic halloween font. There are a few issues with doing that, first of all, no one understands wingdings, and secondly, gothic halloween fonts would not be an affective way to convey your key message. When choosing a font, that should be what is at the forefront of all font decisions..DOES IT GET ACROSS THE KEY MESSAGE?

Although a church or a bake sale would not be the greatest place for halloween or creepy fonts, there are some times when specialized fonts do the job. Specialized fonts can really help convey a message better than regular classic fonts. For instance, if you were throwing a Halloween party as a charity fundraiser or if you need little pictures to go along with your message, the creepy halloween fonts and wingdings would be affective. They would help express the message a little better.

Now, back to the basics of typography…for a business card,  since they are already really small, you want to use small font. It is suggested that you use 9 point font for the company name and 8 point font for other text. I personally think experimenting would be a good idea because it would make your business card less cookie cutter. For brochures, it is suggested that headings be 14 point font and the rest of the text be 12. Again, experimentation is key to me, no one wants clutter and everyone needs to be able to read it in order for it to be affective.

For my first time designers, there are places on the web that you can get free fonts that can be easily downloaded to your computer. Urbanfonts.com or dafonts.com are both good places to begin. Google also has other places that you can go to get more fonts. Urbanfonts even has a FAQs section that answers all questions about how to install fonts and if they don’t answer it on there, they have a place where you can send them an email.

Sources: www.dictionary.com and Strategic Publications, Designing for Target Publics


We were given the assignment of finding an on/off campus organization to create a helpful brochure for. I chose March of Dimes because I actually want to work with them in the future. Although they are a bigger non-profit organization, I feel using them as my potential client will be more beneficial. They focus on issues of prenatal care as well as caring for a newborn baby and how to have the most healthy and successful pregnancy as possible.

To be successful in letting the world know of their wonderful work, we must first know who they are trying to inform. Segmenting publics is finding  out what audience your client is trying to reach. You can do this by researching and finding out the demographics and psychographics of a potential group.  Considering March of Dimes focuses on healthy pregnancies and baby health, their audience would probably be more focused on married couples and mothers in the child bearing age. Another potential public might be one in the grandparent age, the parents of these mothers and married couples because they to may have some questions and concerns for their future grandchild. For the brochures sake, we’re going to focus more on the parents. Through extensive research, it would be easier to find out exactly who March of Dimes is trying to reach.

March of Dimes wants to prevent and lessen birth defects so I stay away from a hard design. Instead, I would use delicate designs as well as lightweight fonts that make it possible for my potential audiences to relate to. They are trying to relate important information like things to do before you’re pregnant, when you’re pregnant, and after you give birth so it is also important to not allow the information get lost in too much design.

Source :  http://www.marchofdimes.com/home.asp

To have a great publications, one must know a couple things to help them out. C.R.A.P does not only refer to a bad meal at your favorite local restaurant, it also refers to a couple of publications rules someone should remember. According to Robin Williams (the graphic designer, not the comedian), these following four things are the most crucial in having an effective design.

C: contrast

R: repetition

A: alignment

P: proximity

Contrast is important because it lets the reader know which elements of the design is the most important by highlighting them or bolding them or really making them pop. It allows the reader’s eyes to flow from the most important things to the less important details…and in that order. Contrast is necessary for any great design because it keeps the spectator from having information overload by trying to decide for themselves what they need to take away from the design. Instead, through contrast that is done for them. They don’t need to guess about what is important because a good designer “tells” them what’s important. Using contrasting fonts makes for an interesting design as well. You want to have colors that are related or at least show up to the same family reunion…you dont want colors from the opposite side of the color wheel and expect them to do well together. Contrasting fonts work the same way, you want fonts that are aesthetically appealing to what you’re designing. For example, you wouldnt use your scariest Halloween fonts to design for a children’s hospital or a daycare. You want your design to flow and having contrast really does just that.